GEO
Get Mentioned When Someone Asks an AI
Generative engines quote pages that state a fact plainly: who you help, where, and what it costs to start. Vague brand lines don’t get cited. This is how to make your pages quotable, with no promises about results.
What does it mean to get mentioned by an AI?
More people now ask a chat assistant or an AI summary a question instead of scrolling a list of links. “Who builds websites for tradies on the Gold Coast?” “What does a landing page cost?” The answer is assembled from pages the system can read and understand.
We call writing for this GEO: writing so an AI answer can quote you. Nobody can promise that an AI will mention your business, and anyone who does is guessing. What you can do is make your pages easy to quote, so that if an answer is built from sources like yours, yours is usable.
Which facts does a quotable page state?
Three facts do most of the work. Who you help. Where you do it. What it costs to start. If a stranger can read your page and lift those three facts into an answer without guessing, the page is quotable.
Most small business sites say none of them. They say “passionate about quality” and “tailored solutions”. There is nothing in those lines for an answer to use, because they could describe any business in any town.
- Who: the type of customer and job, such as “homeowners with a leaking roof” or “builders needing a concreter”.
- Where: the suburbs, city or region you cover, written out in words.
- Cost to start: a call-out fee, a starting price or a typical range, even if the final quote varies.
What does a vague line look like next to a plain one?
An example with a made-up business. Before: “The business is dedicated to delivering exceptional results for every client.” After: “The business repairs and restores tile and metal roofs for homeowners in northern Brisbane. Roof inspections start from a set fee, and we give a written quote before any work begins.”
The second version names the service, the customer and the area. It states how the pricing starts. An assistant answering “who repairs tile roofs in north Brisbane?” can use it. It can’t do anything with the first.
Where should these statements go on the page?
Near the top, directly under the main heading, and again on a plain page that covers who you are, where you work and what you charge. Don’t leave them buried in a gallery caption or an image. Text that sits inside a picture can’t be read as text.
Keep one topic per page. A page about hot water repairs that also covers solar installs and bathroom renovations gives an answer too many things to pick from. One service, one page, one clear paragraph at the top.
What can you do this week?
Pick your three most important pages. On each one, rewrite the first paragraph so that it states who you help, where, and what it costs to start, in plain sentences. Remove any line that would fit on a competitor’s site word for word. Then add a short question-and-answer section at the bottom that uses the questions customers ask you on the phone.
Don’t invent claims to fill the space. A short page of true, specific facts is more useful than a long one of padding.
How does HoneyPot help?
We write copy so Google and answer engines can quote the offer, and that SEO and answer-engine copy is included in our builds. Landing pages start from $548, tradie websites from $1,048 and custom sites from $2,548, scoped to the job. You own the site.
Questions people ask
Can you guarantee an AI will recommend my business?
No, and nobody honest can. You can make your pages clear and easy to quote, which is the part you control.
Do I need a price on my website to be quoted?
It helps. A starting price or typical range gives an answer something concrete to lift. If the final price varies, say what it depends on.
Get a clear quote
Tell us what the business does and where. We reply with what is included and what it costs. You own the site.